Is it Worth it to Have a Podcast?

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Welcome to the podcast launch strategy podcast, where we take a deep dive into

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the latest podcast, launch strategies and tactics to help you launch a

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successful show and grow your podcast.

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Hi, I'm temple dang.

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I'm an online marketing expert podcast.

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And the host of the mesmerizing marketing podcast.

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I love helping others share their message globally to build

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a profitable personal brand.

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That is mesmerizing.

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All right, let's get this podcast started.

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Hello.

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Everyone said today, we're going to be talking about a question.

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I get a lot from people that message me on my other podcast, which

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is called mesmerizing marketing.

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Again, mesmerizing marketing.

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You guys can check that out.

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I will link it in the show notes, the question that I get is, people always want

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to know is starting a podcast worth it.

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Right.

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And I think when that question comes up, You have to think about.

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Is it worth it to you?

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Well, what's your expectation?

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What are you trying to get out of having a podcast?

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And, let's talk about that a little bit.

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So if your intention for having a podcast is because you want to build

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a show that, gets a lot of reach and builds up an audience, and you want to

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be able to have sponsors Is it worth it?

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Yeah.

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It's it is worth it, but is it going to be easy or an overnight thing?

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No.

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So I just want to be real here with you guys and, let you know that podcasting

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is a long-term game, but is it worth it?

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If you're asking me that question, is it worth it to me?

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I would say absolutely 110%.

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It is worth it.

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And I absolutely love podcasting.

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And in fact, I love it so much.

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You know, I have multiple shows, so this is not my only show, like I mentioned,

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and there's a couple of other ones that I'm going to be launching as well.

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So it's worth it.

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And this is why, I want to share with you guys, why it's worth it to me to give

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you guys a little bit more perspective.

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And then we can talk about why it would be worth it to you or not worth it to you.

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All right.

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So for me, Is it worth it?

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Yes.

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For one I've wanted to have a podcast.

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for the longest time, it's like probably over six or seven years ago that I

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wanted to launch my show and, life gets in the way and you get busy and

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then you kind of forget about it.

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So it's something I've had on my to-do list for awhile.

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And, they say that timing is everything.

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And timing is everything.

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So when the time was right, you know, and launched my first show, and this is

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my second show, and I'm going to have a third, a fourth and a fifth, right.

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I'm going to be building my podcast empire, and there are definitely

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advantages to having your show.

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What I like about having my own.

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Then it helps build my credibility in my niche.

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So I'm a marketing expert and I also am a legal marketing expert.

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So for example, for the legal part of it, I'm probably going to

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have another show for that because it's a totally different audience.

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But in general, Having my own show, especially a show on marketing.

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It allows me to showcase my expertise and my skills, and that is what you need to do

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because no one is Randomly going to come to you and say, Hey, I want to hire you.

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I want to work with you unless maybe it was a referral, then that's possible.

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Or maybe you have done a great job of creating a lot of content out

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there and they saw your Instagram.

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Are your tech talks are your YouTube videos, right?

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Are your Facebook lives and Instagram lives, or maybe they've heard you

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speak on social audio on rooms, like clubhouse or on wisdom, but they're not

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just randomly going to come to you out of the blue and decide that they want

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to work with you, unless maybe yeah.

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If you're a big celebrity, you know, like Gary V that would be a different style.

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But by having your own show, you have the ability to showcase your skills.

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And that is why when you have your own shell, I always tell

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everyone, even if you have a show where you always have guests on.

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Either have another podcast that's independent of that one, where you

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get to showcase your skills and your expertise are even if you have a show

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where you interview guests, you don't always have to interview guests.

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Right?

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You can even do some soul episodes where you talk about one specific

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topic and you give your expertise.

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On it, you can do that.

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So the other thing is when you have your own podcast, other people come to

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you and they start saying, Hey temple, would you like to be a guest on my show?

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And the biggest advantage of being a guest on other people's show is

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that you're opening yourself up.

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To an audience that is completely different than the audience that you have.

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And this is a brand new audience that maybe before they didn't

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know who you were, but now they're going to know who you are.

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And as a result, it's also going to help you increase your subscribers

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and your fans for your own podcast.

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Right.

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So a great way to get on other podcasts is to have your own podcast.

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First, if you try to get on other podcasts, some people are going to say

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yes, but some people are going to want to know how do you sound, are you good at

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answering questions or are you rambling on they want a little more information

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because if they've built up a quality show, they obviously want quality guests.

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And if you have appeared on certain podcasts, you can use that.

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But.

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Putting on your website, I've appeared on this show and this show and this show,

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and you can put a link to those episodes and then people can listen to those

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episodes and they can see your expertise.

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They can see how you sound and they can invite you to be on, their show as well.

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The other thing about is a podcast worth.

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It It's worth a two because you can be very strategic and

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you can use your podcast as.

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Lead generation tool to offer anything to your audience.

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in fact, your audience wants you to offer something because if they do enjoy

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your show and they enjoy your content, they probably want more from you.

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So on your show, don't be afraid to ask them to.

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Subscribed to your email list are offered like a free PDF that you created

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for them that they can download are to join your Facebook community or discord

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community, and even invite them to a free webinar are if you have a paid

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masterclass, it's a perfect opportunity.

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To tell your audience what you're up to and how you can help them elevate

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their skills to the next level with, the teachings that you offer and the

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wisdom that you can bring to the table.

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All right.

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So now let's talk about a podcasting is worth it for you.

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So for you, here's the thing you have to go into podcasting

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for the right reasons and.

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It's only going to work.

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Then if you're going into podcasting for the wrong reasons, like, immediately

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you think you're going to get.

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Big clients out of it, or immediately you're going to be,

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asked to get sponsors and all that.

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I mean, that's not very realistic now doesn't happen where you can get

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sponsors within the first few months.

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Yeah, absolutely.

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It does happen, but I also don't want to give false expectations where, okay.

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You only have three or four episodes out and you know,

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you're expecting to make money.

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But there are other ways to make money.

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And that's my offering your products and services on your show.

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And that's what I recommend that you do.

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And then is it worth it?

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You know, it is a time commitment, but you know, it doesn't have

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to be a huge time commitment.

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You get to decide the frequency of your show.

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You get to decide if you want to have a show that you release one episode of.

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And maybe that episode is like 15 to 20 minutes.

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So that shouldn't be too difficult.

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Are you get to decide if you want to have a show that maybe you released

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two episodes a month, or maybe you want to release two episodes

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a week and you want to be more aggressive, it's completely up to you.

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And when you want to record it's up to you as well, because if you're doing a show

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that's solo, you could record at midnight.

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If you want to, you could record at 5:00 PM.

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Right.

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All you need is the right equipment and you just hit the

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start button and you can record.

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And that's the beauty of it.

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You can even take your microphone with you when you're traveling and you can

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still record your podcast episodes.

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So, is it worth it?

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Yeah, it's worth it.

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a couple of reasons why it's worth it is that it's going to.

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Increase your credibility.

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It's going to increase that know like, and trust factor.

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It's going to allow you to be seen in more places and to broaden

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the audience that you have.

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And certain episodes, are going to rank on page one of Google.

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And when someone does a search for you, they're going to see that you

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have been on all of these podcasts, or maybe you have your own show

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and they can go listen to that.

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And that gives you social.

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And social proof is great.

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It's like a testimonial, right.

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And everyone knows how important testimonials are.

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So think about it that way.

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And then the other thing is, if you are strategic about it, you

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can really leverage podcasting as an entire marketing strategy.

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And that is something that I teach.

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One-on-one like if someone wants to work with me, one-on-one we do a VIP day.

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I teach them how they can use their podcast to leverage their

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entire business for success.

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And to set it up in a way that they can tie everything together and they

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can be more efficient, have more time, but they can create something that's

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going to be sustainable for the future.

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So that's really important.

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So I say it's definitely worth it.

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However, when it comes to you, no one else can decide if it's worth it

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to you or not accept for yourself.

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So I think you just have to do your homework.

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You have to do a little bit of soul searching and then you'll know if

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it's the right thing for you or not.

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And whatever you decide, even if you're not ready yet, it is okay.

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Because when you're ready, you're going to know.

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But in the meantime, You can be a consumer and you can consume, so many

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different podcasts that are out there and you can learn, you can educate, you

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can grow and expand your horizons and you can, you know, have more wisdom.

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And I also wanted to let you guys know.

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, something that I've been doing that I'm really excited about

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is that I have put together.

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Launch your podcast one day live masterclass, and I've had a couple

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of these already and everyone who joined absolutely loved it.

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I've got a ton of testimonials and it is something where we go five hours where we

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go through the entire process of getting.

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, launched from a to Z.

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What do you need to know about equipment, about interviewing

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about , how to get your podcast out there to all the different platforms,

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how to market it and promote it.

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How do you even set yourself up to get sponsors for the future?

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I mean, that just blank one-third of it.

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There's so much more, but if you guys want to learn more about that,

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you want to be a part of that.

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All you have to do is go to the show notes.

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And this episode, and then there'll be a link that you can click on for the

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one day launch your podcast masterclass, and you can see what's being offered.

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And the cool thing is it's going to have a follow-up session as well.

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And, you get a lot more than just that.

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So go check it out.

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And I hope that, you know, you have been inspired to start thinking about

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launching your own podcast and whether it's worth it or not, you may never know.

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What it's going to be worth to you until maybe you launch your show, you

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launch your show, you are consistent and you do it consistently, you know,

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for six to 12 months, I think you've got to give yourself that time.

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I think one of the mistakes, a lot of podcasters make is

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that they quit way too soon.

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And any time you quit anything way too soon, you're not going to succeed.

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Podcasting is very much like entrepreneurial.

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How many entrepreneurs do you know that quit?

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And they just gave up.

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But think about all of the big entrepreneurs that have billion

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dollar businesses right now, how many times did they fail?

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And then they kept going and they kept starting over and over

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again, you can do the same thing.

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If you're committed to your success, you're going to do what it takes.

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And if you fail, you're just going to learn valuable lessons from

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those failures, and then you're going to turn them into wins.

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So I can't wait to see that.

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I would love to hear from you guys on how else I can support you.

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And if you are thinking about.

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Watching your show.

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You're not sure if you need more one-on-one attention or if you

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want to join my masterclass, I do give a free consultation.

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So feel free to send me an email and reach out with any questions.

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I will see you guys next time and don't forget by the way to go check out my

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other show, mesmerizing marketing, because you're going to love it guaranteed.

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And I'm going to link it in the show notes for you, and I'll see you later.

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Thank you for listening to the podcast launch strategy podcast.

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If you found this episode valuable, please subscribe to the show and go

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ahead and download some more episodes and share my podcast with your friends.

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I would be so grateful if you could take a moment to leave a positive review

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and also visit my website, www dot podcast, launch strategy, podcast.com.

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Did check out all of my episodes to connect with me on social media

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and learn about my launch, your podcast masterclass, a comprehensive

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six hour masterclass to help you launch and monetize your first show.

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Make sure you check out the show notes.

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If you love marketing strategy, go check out my main podcast, mesmerizing

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marketing, cause I know you'll love it.

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Happy podcasting.