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Welcome to the podcast launch strategy podcast, where we take a deep dive into

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the latest podcast, launch strategies and tactics to help you launch a

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successful show and grow your podcast.

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Hi, I'm temple dang.

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I'm an online marketing expert podcast.

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And the host of the mesmerizing marketing podcast.

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I love helping others share their message globally to build

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a profitable personal brand.

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That is mesmerizing.

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All right, let's get this podcast started.

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Welcome back to podcast launch strategy.

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Today, we are going to be talking about podcasting for beginners.

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If you are a beginner in this episode, we're going to go through everything

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that you need to know about launching your show and what are the things

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that you need to be thinking about.

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All right.

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So one of the things that you need to think about is, you know, what

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type of show do you want, do you want to do a show that's solo

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or do you want to have a guest.

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So one of the things that's really important to think about when you

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are launching a new show is what's a format going to be meaning.

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Do you want to have a podcast that is just solo, where you are the one

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recording and submitting episodes?

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Where it just you R do you want to have a co-host and the other option

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is, do you want to have a show where you have different guests are maybe

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a combination of doing some solo episodes and some episodes with guests?

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So for me, my main podcast is called mesmerizing marketing,

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and I do the combination things.

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So I do some episodes that are so.

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And I do some episodes that are with guests and there's advantages to both.

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And I'm going to talk about why it's to your advantage, to do solo episodes.

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Even if you have a podcast that you have guests on are even launched,

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maybe a second podcast where it's just highlighting your expertise.

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And this is why, because when you do solo episodes, people really get.

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People really get to see a glimpse into your knowledge and your wisdom.

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And they're going to get to know that you're really good at what you do.

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You're good at your industry and that's, what's gonna make them want to work with

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you in the future or hire you or buy your course or sign up for your masterclass.

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So whenever you have the opportunity to showcase your expertise, You should take

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advantage of that on your podcast and not just on your podcasts, but when you have

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your own show, another advantage of having your own show is that you're going to

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get a lot of people that, that are going to start coming to you and saying, Hey

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tempo, do you want to be on my podcast?

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Do you want to be a guest?

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And that's one of the biggest advantages of having your own

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show is that other people will invite you to be on their show.

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And then you're going to be able to tap into their.

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All right.

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So we talked about format and for the format, you have a

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couple of different options.

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You can do solo, you can have a co-host or you can have even guests co-hosts

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that come in periodically, or maybe for a particular series that you're

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doing and you can have interviews.

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So that's what you want to think about.

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The next thing you want to think about is what's going to be the

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duration of my podcast episodes on average, do I want to do an episode

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that's 30 minutes once a week.

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Do I want to do an hour with a guest interview once a week?

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Do I want to do episodes that are more concise, like 15 to 20 minutes?

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That's going to be twice a week.

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So that's up to you.

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You have to figure out what you're willing to commit to, and also

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what you're able to commit to.

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And once you determine what you can commit to, then you just

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need to stick to that game plan.

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So I think a good rule of thumb would be that if you could have one new episode

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released a week, that would be great because it keeps your audience engaged.

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And there's not too much time that goes by where they tend to

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forget about you and your show.

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So if you can release one a week, I think that's, a good standard to go for.

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And then if you're going to be interviewing guests, I would say

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that those episodes can be anywhere from 30 minutes to an hour.

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But I've noticed that if you have a guest that is, you know, a celebrity or you

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really wanted to get them on your show for a while, and it took even a long time

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to get them on your calendar, because they're really busy, that might be an

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interview that goes for about 55 minutes.

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And that's because there's going to be a lot to talk about.

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There's going to be a lot of, questions that you have for them that

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you want to pull out, you know, to share that wisdom with your audience.

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And then.

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If you're doing something alone like solo, I mean, those can be

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like 15 minutes to 30 minutes.

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And when you think about it, you know, even on average of someone is driving

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to their office or they're driving to go run errands, they are probably going

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to be in their car for maybe 20 minutes.

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Right.

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So you can even think of it that way.

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Hey, can they listen to this on their way to pick up their kids from

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daycare are on their way back from the office, because keep in mind.

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A lot of people are listening to podcasts in their car.

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So keep that in mind.

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Then after you've determined the frequency of your show, the format of your show,

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you also need to determine the topics.

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Are you going to niche down?

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Are you going to keep everything really broad?

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And when it comes to podcasting, it is better to niche down that's

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because everyone is not your audience.

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And I know that I have future podcasters come to me.

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And my club has rooms and they're always asking, well, I want to talk about so

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many different topics and I get that.

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I mean, I sometimes feel the same way, but for that reason, that is why I am

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launching multiple podcasts, because I want my specific podcasts to resonate

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with a very specific type of audience, because if that can happen, They're going

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to end up being very loyal followers and fans, and they're going to, binge listen

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to all of your episodes and your shows.

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So that's important.

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and the other thing is the more niche that you, that you are, there's less

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competition, but it's also more targeted.

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So someone is searching on Google.

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And your podcast is niche.

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They're going to find that podcast and they're going to listen to it.

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They're going to subscribe and you're going to become

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well-known, for that niche.

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So think about what it is that you do, one type of clients that you work with or what

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your main business is and think about who your target audiences, who is your avatar.

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And if you're not sure, take out a piece of paper and start writing down.

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everything that you can think of about them.

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Are they male?

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Are they female?

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Are they married?

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Are they single?

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How old are they?

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What do they like to do in their spare time?

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What are their hobbies?

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When you write all these things down, it's going to help you

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build your ideal podcast avatar.

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And those are the people that you want to create a show for.

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Those are the people that you want to speak to.

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So think about that.

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And then the other thing you're going to need is once you've determined

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all of those things, you're really going to need to determine how

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to figure out what topics, right.

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How to come up with different topic ideas and for topics.

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I always say.

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Your podcast should be about topics that people are searching for

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information online because of they're looking for that information already.

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You want to be the obvious choice that ranks on page one of Google.

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And that's the advantage of having a podcast you can rank on page one of.

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When your podcast you can rank on page one, but you have to be strategic

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about it, and you have to know a little bit about search engine optimization.

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make sure you subscribe to this podcast because I will be doing

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another episode that will go through search engine optimization for

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podcasters and podcasting in detail.

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So make sure you subscribe right now, so you don't forget.

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The other thing is, once you have that down, obviously.

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Yeah.

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So the topics, coming up with topics all the time, sometimes

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you can run out of ideas.

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So one of the tools that I love and I use to come up with content

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ideas for my podcast, for my blog articles, for social media, and even

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for interview questions that I'm going to ask the guest, it is called.

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Answer the public.

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So you go to this website called answer the public.com.

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You're going to type in a particular key words.

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So for example, if I type in, business coach, it's going to give me all

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of these questions that the public is searching for on Google and the

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ones that are in the darker green.

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Those are the ones that are more popular, and then you can take those

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questions and you will see a button towards the top right-hand side.

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It's going to say export.

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Well, you can export all of those questions into a.

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Excel document, and you can make a spreadsheet and you can remove

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the ones that you don't want in.

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You can keep what you want.

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So the other thing I would recommend is the circular wheel

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that you see with questions and allows you to save that image.

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So I want you to save that image, and I want you to compare that image when

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the questions that you have and on the image, it's going to have the ones that

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are more popular in the darker green.

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So out of those, I want you to pick what you want to talk about or which

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ones that you like for your topics.

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And then you're going to literally be able to make a content calendar

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from what I'm telling you and have enough content for the next 90 days.

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So here's a little hack.

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So answer the public is a free tool, but you can only do two free searches a day.

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Which is all you're going to need.

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So if you try to do more than two, they're going to say you have to

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pay for it and you can pay for it if you want, but you can go in every

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day and you can do two searches.

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And if you do this for like a week or two, you're going to have enough

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content ideas for the next 90 days.

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you can come up with your entire content marketing strategy.

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All right.

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So then you've got your show format, you've got their frequency, and

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then you have, an idea on how you're going to create content.

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Then the other thing obviously is you also need to figure out your equipment.

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You need to figure it out.

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Hosting platforms and you need to figure out recording studio.

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You need to figure out if you want a podcast that is going to be audio only,

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or it's going to meet audio and video, or maybe, you know what you record

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video and you decide later if you want to use it or not, and repurpose it for

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YouTube channel or any other platforms.

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And then the other thing, you can also consider it.

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Do you want to do a podcast where you do it live and you live stream out

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to all of these different platforms, like, Instagram live, Facebook live

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and, Patriot and all these things.

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That's also up to you, but the choices are there.

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And when it comes to the platforms for, recording and for hosting.

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For recording.

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I highly recommend riverside.fm.

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It records on separate tracks.

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So even if the internet connection of your guests was not good in reality,

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when you download the video files on separate tracks, you're going to get

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a really high quality resolution.

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And that is really important.

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And then the audio files too, it records and wave and wave files are

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much better quality than even MP3 and.

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I'm going to link one of my other episodes in the show notes that you can listen

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to where I go into a lot more detail about riverside.fm, and then for hosting,

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you're gonna need a hosting platform.

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So some people like to use lip sing, which has been around forever,

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but it's, a little bit old school when it comes to visually how the.

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Audio players look, but it is very trusted in the marketplace.

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The one that I love is captivate.fm.

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it's, you know, fairly newer in the sense that it's been around,

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for a couple of years recently.

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And it just gives you really modern looking sleek audio players.

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It gives you marketing features and functionality, and you can have unlimited

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shows and he also got a free website included with your monthly plan.

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So it's pretty amazing.

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I'm going to link all of these resources for you guys in the show notes.

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And some of them do have, you know, a free trial.

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So this way, if you use my affiliate link, you can get the free trial and make sure

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you like it first before you commit to it.

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And other than that, you know, you need to.

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Determine also how you're going to be editing your show

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and your podcast for that.

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I use to script.com, but if you don't want to edit your own show,

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you can hire people to do that.

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There's a lot of resources out there.

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If you don't want to do it yourself, you can hire a VA.

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You can hire someone to do it.

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Are, you can use a platform like descript.com and you

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can do your own editing.

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It makes it super simple.

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Again, all, I will link another episode where I go into lots of

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details about, these three tools that I just mentioned, but basically

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that's what you need to get started.

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And then it just a matter of hitting the start button.

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And recording your show and committing to it, putting it on your calendar and

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that's how you're going to get it done.

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So if you have been thinking about launching your own show, I wanted to

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let you know that I put together a one day launch your podcast masterclass.

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I've had a couple of these and everyone who attended absolutely loved them.

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And I just wanted to let you know that I have another one coming up and

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depending on when you listen to this episode, if you listen to it, the

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weakest cyber Monday, you might be able to take advantage of my amazing special

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that I have with tons of bonuses.

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So all you have to do is click on the show notes and you'll be able

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to see all of that information and thank you so much for listening.

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If you found this episode.

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Useful, please go ahead and leave me a five-star view with some detailed

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information, because that is what's going to get me to keep creating

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more content for you guys, and also inspiring you to launch your own show.

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I have to say that launching my show was one of the best things I've done.

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I absolutely love podcasting.

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Every time I record an episode, it makes me happy to share my

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message, to share my knowledge, to share my wisdom with the world.

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And you know what, for 2022, I want the same for you guys.

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I want the same.

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So I'm here to help you and support you in any way that I can.

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My email is also in the show notes.

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Feel free to reach out with any questions and until then start

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thinking about how you want to get your message out there in the world.

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Whether it's a podcast, whether it's a book, whether it's your live show, maybe

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it's starting a YouTube channel, whatever it happens to be, but you know what?

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Don't just keep your message to yourself because the world needs to

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hear your message now more than ever.

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All right.

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You guys love, you have a wonderful, amazing day and I'll

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see you guys on the next episode.

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Thank you for listening to the podcast launch strategy podcast.

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If you found this episode valuable, please subscribe to the show and go

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ahead and download some more episodes and share my podcast with your friends.

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I would be so grateful if you could take a moment to leave a positive review

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and also visit my website, www dot podcast, launch strategy, podcast.com.

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Did check out all of my episodes to connect with me on social media

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and learn about my launch, your podcast masterclass, a comprehensive

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six hour masterclass to help you launch and monetize your first show.

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Make sure you check out the show notes.

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If you love marketing strategy, go check out my main podcast, mesmerizing

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marketing, cause I know you'll love it.

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Happy podcasting.